Society of
Children's Book Writers
and Illustrators

The Business of the Book

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Date(s) - 02/22/2020
8:00 am - 5:00 pm

UMSL - J.C. Penney Conference Center
5 Arnold B. Grobman Dr. - St. Louis, MO 63121


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The Business of the Book
February 22, 2020
8:00 am – 5:00 pm
UMSL J.C. Penney Conference Center
St. Louis, Missouri

Join us on February 22nd for a day-long workshop series on the business side of children’s publishing. Participants are invited to attend either of two half-day programs, or both!  Learn from the expertise of local published members and industry professionals no matter where you are along the publishing path.

Morning Workshop Series – $50
Afternoon Workshop Series – $50
Full-Day Workshop Series – $90


Morning Workshop Series: Breaking Into Children’s Publishing

8:00 am – We Need You to Write a Book  

Sue Bradford Edwards, author of 25 work-for-hire books, takes a deep dive into the world of work-for-hire assignments. Book packagers and even publishers assign titles to authors. These books are often part of a series and a great way to add lines to your resume. Learn how to write a winning proposal and where to submit for work-for-hire opportunities in both fiction and nonfiction.

9:00 am- Self-Publishing
Author/illustrator Dan Killeen discusses his journey through self-publishing as he shares his experience in the areas of story development, desktop publishing, business considerations, printing, promotion, and school visits.  His grassroots, person-to-person approach has yielded tens of thousands of books sold to a loyal and growing readership.

10:00 am- Finding the Right Literary Agent
Literary agent Heather Cashman (Storm Literary) shares a behind-the-scenes look at the querying process and beyond from an agent’s perspective and offers advice on the importance of the right professional match between author and agent.

11:00 am- The Path From Idea to Publication
Debut author Michelle Mason shares her journey from aspiring author to a two-book deal. Learn how to craft a winning query package, how to research agents, and what to do when you get an offer of representation. 

Afternoon Workshop Series: You’ve Sold a Book, Now What?

1:00 pm – Creating a Teacher Guide
Author Stephanie Bearce leads a workshop on creating a unique, standards-based teacher’s guide that will help your published book find its way into classrooms full of young readers!

2:00 pm – Websites, Newsletters, and Street Teams
Award-winning author Tamara Grantham shares her secrets on how to create a website that will promote your author brand, drive subscriptions to your newsletter, and create a successful street team. Sounds like a lot of work? It isn’t. You’ll also learn to put it on autopilot so you can do what you love best—write!

3:00 pm – For the Love of Books – Authors, Booksellers, and Librarians Working Together 
In this workshop, author and former bookseller Vicki Erwin will cover the best ways to create working relationships with librarians, how to avoid mistakes, and make friends along the way.

4:00 pm – School Visits
Congrats! You’ve been asked to speak at a school! What should you talk about? How long should you talk? How much should you charge? What’s the best way to engage the kiddos? So many questions, right? Author Jody Feldman will tap into years of school visit experience – her own and that of a number of other seasoned authors – to help make your visits memorable (for all the right reasons).


Manuscript/Query Critiques

In addition to the full day of workshops, we are excited to offer a limited number of critiques for an additional charge.

On-site, one-on-one manuscript critiques are available with Heather Cashman (Agent at Storm Literary) – $50

Written-only manuscript critiques will be available with the following virtual faculty members – $45

Linda Camacho (Agent at Gallt & Zacker Literary Agency)

Saba Sulaiman (Agent at Talcott Notch Literary Services)

Laurel Symonds (Agent at The Bent Agency)

Sarah Homer (Editor at HarperCollins Children’s Books)

Written-only query letter critiques are also available with Linda Camacho (Agent at Gallt & Zacker Literary Agency) – $20

Manuscript critiques must be submitted to by January 15th at 5:00 pm. Critiques include either the first ten pages of a middle grade or young adult novel OR a full picture book manuscript text. You may include a synopsis with your novel pages, but the synopsis will not be critiqued, only reviewed for information on the project. Please follow standard manuscript formatting. If you do not know how to format a manuscript for submission, we highly recommend viewing this free webinar from the Maryland/Delaware/West Virginia SCBWI chapter, or view this sample document from the Oregon SCBWI chapter for more information. If you are an author/illustrator, you may submit a dummy in pdf form for review.


Venue/Lunch/Hotel Information

As we recognize many members will choose to attend only the morning or afternoon session, lunch is not included in the event. However, grab and go box lunches will be available for purchase (advanced purchase at time of registration is required) for those who are attending the full day and do not wish to have lunch offsite. There will be an hour available for lunch break for those who wish to eat offsite, or participants are also welcome to bring a lunch.

All grab and go box lunches are $11 and include a side salad, chips, dessert, and beverage.

Roasted Vegetable Multigrain Sandwich – Roasted Squash, Peppers and Red Onion Complemented by Hand-Mixed Herbed Goat Cheese and Field Greens on a Multigrain Roll.

Turkey and Cheddar – Classic Oven Roasted Turkey, Sharp Cheddar, Green Leaf Lettuce and Tomato Slice on a Hearty Kaiser Roll.

Roast Beef and Cheddar – Medium Rare Roast Beef and Mild Cheddar, Leaf Lettuce and Tomato on a Ciabatta Topped with a Tangy Horseradish Cream Spread.
There is ample parking near the J.C. Penney Conference Center on the UMSL campus. The event will take place on the second floor of the building. The building and parking are handicapped accessible.
If you are traveling to the St. Louis area for this event, we will have a block of hotel rooms available at the Hampton Inn in Clayton for a rate of $134/night. Information will be available on this site starting Tuesday as to how to register for those rooms.
You can click here to register a room with the group rate, use the booking code SCB.





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Whether Regional events or the International Conference, all members receive a discount.

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Event Registration

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Ticket Information

Afternoon Workshop - Members - $50.00

This price is only available for SCBWI members.

For afternoon attendees only.

Morning Workshop - Members - $50.00

This price is only available for SCBWI members.

For morning attendees only.

Afternoon Workshop - Non-members - $60.00
For afternoon attendees only

Morning Workshops - Non-member - $60.00
For morning attendees only.

Both Sessions (AM and PM) - Members - $90.00

This price is only available for SCBWI members.

For morning and afternoon attendees.

Both Sessions (AM and PM) - Non-members - $110.00
For morning and afternoon attendees.

The SCBWI Anti-Harassment Policy
To register for an SCBWI event, you are required to acknowledge our Anti-Harassment Policy.
Scroll to the bottom to read the policy.

You will then be able to click the checkbox indicating that you have read our policy.


The Society of Children’s Book Writers and Illustrators (SCBWI) is dedicated to providing a safe and harassment-free environment for all of its members and will take any and all necessary steps to address and prevent harassment at events associated with SCBWI. Harassment under this policy may include verbal comments, written comments, displayed images, or behaviors such as intimidation, stalking, body policing, unwelcome photography or recording, sustained disruption of talks or other events, inappropriate physical contact, unwelcome sexual attention or advances, and bullying or coercion.


The SCBWI Member Anti-Harassment Policy applies to all situations of harassment or intimidation at any SCBWI Event. An “SCBWI Event” is any event, meeting or activity that is authorized by an SCBWI Regional Manager to be sponsored by, or affiliated with, SCBWI. SCBWI events may include, if properly authorized by an SCBWI Regional Manager, the Annual Summer Conference in Los Angeles, the Annual Winter Conference in New York, regional conferences, meetings and meet-ups. This SCBWI Member Anti-Harassment Policy also applies to “SCBWI On-Line Interactions,” which include communications and content posted on, or directed towards, SCBWI’s Social Media accounts or sent through any of the communication tools available on SCBWI’s website, SCBWI’s Social Media accounts under this policy include the official SCBWI accounts on Facebook, Instagram, Twitter, Pinterest, Tumblr and LinkedIn.



Code of Conduct

All participants in SCBWI Events and SCBWI On-Line Interactions, including faculty, staff, and attendees, are required to comply with the following anti-harassment code of conduct. The SCBWI Anti-Harassment Policy prohibits harassment, including but not limited to the following behaviors:

  • intimidation, stalking, or following.
  • Sustained disruption of talks or other events.
  • Inappropriate physical contact.
  • Unwelcome sexual attention.
  • Abusive verbal comments.
  • Quid pro quo– sexual harassment that occurs when one in an authority position requests sex or a sexual relationship in exchange for professional consideration or favors.
  • Harassment does not include respectful disagreement or reasonable and respectful critique made in good faith. SCBWI continues to welcome and appreciate presentation of appropriate controversial ideas, free speech, and creative artistic expression. SCBWI encourages members to hold one another accountable to the Code of Conduct as stated in this part of the Policy and to take the perspectives of others seriously when a disagreement arises.


Reporting Procedures

Any person who believes there has been a violation of the SCBWI Anti-Harassment Policy can report the offense in one or all of the following ways:

  • Certain SCBWI Events, including the Annual Summer Conference in Los Angeles and the Annual Winter Conference in New York, will designate one or more Safety Team Members who will be available during the conference to provide a safe space for members to report an incident. The Safety Team Member will report directly to the conference director or regional advisor in charge.
  • A complainant may submit a complaint under this policy to the Director of Community Marketing and Engagement, the Director of Illustration and Artist Programs and/or your Regional Manager.
  • SCBWI has a dedicated email address for reporting any potential incident of harassment under this policy. Anyone who chooses to report an incident can find the Anti-Harassment Report Form on the SCBWI website (About > Anti-Harassment) or use the following link: Reports should include the substance of the complaint, date, and whenever possible, a list of witnesses or a reference to the relevant URLs, if the offense occurred through an SCWBI On-Line Interaction.


SCBWI will investigate all complaints subject to the SCBWI Anti-Harassment Policy. If the policy applies, SCBWI will investigate the matter and take whatever action is necessary and appropriate to prevent a recurrence and protect the environment at SCWBI Events. If a complaint is made anonymously, please note that SCBWI will not be able to follow up on an anonymous report with the complainant directly, as SCBWI will not have contact information for the anonymous complainant. Moreover, anonymous complaints may hinder SCBWI’s ability to investigate the complaint.  SCBWI will take steps to protect the confidentiality of the complaint, to the extent possible.  However, complete confidentiality may not be possible in all circumstances.  SCBWI will make every attempt to respond to a named complainant in a timely fashion.

If appropriate, SCBWI may report the incident to local authorities.



The SCBWI Anti-Harassment Policy prohibits retaliation against a member of the SCBWI community for reporting harassment, intimidation or discrimination, or for participating in an investigation relating to any complaint made under this policy. The sanctions for retaliation are the same sanctions available to address any other violation of the SCBWI Anti-Harassment Policy.



SCBWI takes all allegations of harassment seriously. Complaints will be investigated by SCWBI if they fall within the scope of SCWBI’s Anti-Harassment Policy. Depending on the results of the investigation, SCWBI will determine whether a sanction is appropriate.


Sanctions for faculty, speakers, staff or board members may include any of the following:


  • warning the party involved that the particular behavior is inappropriate and must be ceased;
  • immediate removal from a particular event;
  • denial of access to SCBWI spaces and venues on a temporary or permanent basis;
  • withholding of a contracted honorarium;
  • prohibition from future speaking engagements;
  • prohibition from future faculty appointments;
  • expulsion from SCBWI; and/or
  • removal from the Board of Advisors or Board of Directors, when appropriate.


Sanctions for attendees, members, and guests can include any of the following:

  • warning the party involved that specified behavior is inappropriate and must be ceased;
  • immediate removal from a particular event, without refund;
  • denial of access to SCBWI spaces and venues on a permanent or temporary basis;
  • termination of SCBWI membership, without refund; and/or
  • prohibition of future SCBWI membership.


If the conduct at issue involves one of SCBWI’s employees, SCBWI will handle utilize whatever corrective action is appropriate based on the result of the investigation and subject to SCBWI employment policies and practices.



SCBWI will make every reasonable effort to conduct all investigations into allegations of harassment, intimidation, or discrimination in a manner that will protect the confidentiality of all parties and witnesses. Notwithstanding the above, confidentiality is not absolute, and those with a legitimate business reason to know and be informed of the allegations will be so informed. Parties to the complaint should treat the matter under investigation with discretion and respect the reputation of all parties involved.



If you wish to file a complaint or an anonymous complaint, CLICK HERE to access the Anti-harassment Report Form.


If you have questions regarding this policy, you may send an email to Please include the words "anti-harassment policy" in the subject line.

I have read and accepted the SCBWI Anti-Harassment policy.